New consumer segments for unsettling times
We’ve developed five groups based on how people feel about their lives. These are rooted in our 5Drivers model of consumer emotions and substantiated by over 10,000 interviews conducted across the UK, France and Germany.
The segments have already proven hugely effective in unpicking how people are adapting to life in unsettling times. We’re now using them to predict how each group is likely to behave over the months to come.
Download the free segment playbook
Get your complete overview of each segment’s characteristics, emotional hot buttons, outlook on life, comms levers and more!
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Start using the segments on your own data
We’ve done all the heavy statistical work so you can take advantage of our segment algorithm on any of your surveys or internal customer data.
- Simply divert your survey to our QGen platform where we’ll ask a few questions in an implicit style – securing truer feedback.
- Our algorithm will instantly determine each respondent’s segment.
- Segments are coded in real time against each respondent and fed back to your system instantly.
- You get to cut your data by segment for deeper understanding and sharper targeting.
- Or you can use our consulting services to analyse your data and transform it into actionable insights.
Want more detail? Simply email Mark Taylor (Client Services Director) on Mark.Taylor@Kokoro-Global.com or call him directly on +44 7971 285990.
Want to know your segment?
Try out our survey to see the segment that best represents you!
