KokoroBites

19th June 2019 Chelsea Gray Thinking No Comments

Supercharge your brain cells in 20 minutes with our new live webinar series

Webinar 1 – emotions win

We love to think we’re rational, but really we go with our gut. We are completely ruled by emotions and our webinar gives you a solid grounding in what this really means and why you should care

By the end you’ll know:

Why emotions rule our in-moment decisions

Over 80% of decisions happen instantly, in our fast-thinking mode: System 1. We reveal why this is and what it can mean commercially for brands

Why emotions predict our future choices

We reveal the powerful reality of how feelings impact brands we decide to return to and those we avoid in future

Who should sign up?

Insight professionals, designers, marketers and customer experience specialists who want a clear, powerful grounding in why emotions matter and how to think differently

When is it?

Choose one of two slots and simply fill in your details below for free access to the webinar

Slot 1: Tuesday July 2 – 14:30 GMT (14:30 CET, 09:30 New York Time)
Slot 2: Tuesday July 2 – 17:30 GMT (17:30 CET, 09:30 San Francisco Time)

This is a live session lasting 20 minutes including 5 minutes Q&A at the end

Who’s providing the thought-provoking thinking?

You’ll be inspired by Laura Gillespie – leading Kokoro’s powerful work on leveraging emotions

Unlock the power of emotions with our 5Drivers taster

Brands that feel are brands that succeed

1st May 2019 Matt Bigg Thinking No Comments

Have you ever wondered how some brands simply explode with success; not just winning the hearts of customers but actually converting them into an army of loyal enthusiasts who take it upon themselves to spread the brand’s reach, far and wide?

This free report is an eye-opener that will help you understand how rising brands like Greggs, Monzo and Aldi became the phenomenon they are by simply making their customers ‘feel’.

Get it ahead of everyone else by reserving your copy now.

Reserve now

Powerful emotions driving your customers

1st May 2019 Matt Bigg Thinking No Comments

At Kokoro, we have painstakingly identified five crucial emotional states that underpin consumer happiness. We have developed a unique tool, our 5Drivers model, which helps brands understand the emotions they play to and where growth opportunities exist. It’s been externally validated and proven to make a real commercial difference.

Download our handbook for a taste of what 5Drivers reveals about your brand and its exciting chances for growth.