We believe that in a world of seismic change it’s only by plugging into people, trends and the world around us that businesses can find their advantage

We’re an award-winning, independent, global insights agency with 25+ years’ expertise. Globally, we use our unique take on emotions to inspire brands to connect with consumers.

Award-winning insight

View Case
home

O2’s invaluable compass

View Case
home

Vue’s comeback strategy

View Case
home

NSPCC and O2 kids safety

View Case
home, propsition development

New-to-market product launch

View Case
home

The National Lottery’s digital experience

View Case
CX, home

Eurostar’s gold standard CX

Consumer centricity, reimagined

Each week we unpick the mood of the nation and consumers emerging needs better than anyone else

We call it – The Score

What we specialise in

From start ups to super brands. We create tailored solutions to suit any size business.

Proposition Development

Brand and comms

Segmentation

How we do it

The science is undeniable. People can’t tell you what really engages them. Our thoughts and behaviours spring from our subconscious – a world only reachable by type of latest research techniques we’ve developed.