Doom on the shop floor? An independent voice reveals what’s really in-store for Christmas 2019
Get prepared. This Christmas is looking tough. See just how tough, and discover the tactics that will win, in the first of our Christmas Unwrapped reports.
Report 1, a close look at people’s early planning, fears and wish-lists, is hot off the press. We’ve analysed the feelings and behaviours of 2,000 UK consumers to reveal 5 macro trends that have huge implications for many brands this Christmas.
What do I get?
You get a story-led report, written by our senior insight experts, which will arm you with winning strategies. We’ve combined survey data analysis, qualitative research and wider behavioural trends to give you the big picture and the smallest details on how Christmas is shaping up and what people want.
You really don’t want to miss this analysis of how the nation’s emotions are changing Christmas 2019 vs. last year – including:
- The big dreams and concerns for the season
- How consumers want to feel at Christmas
- How uncertainty, especially around Brexit, is hitting plans
- What Christmas planning is underway and why
- Predicted spend and what’s driving it
- % of gift buying underway and the winning/losing categories
- Christmas activities planned and their likely effect on buying behaviour
- If it’s all about staying in vs. going out; a home-made Christmas vs. bought-in ease
- How wellbeing and environmental anxieties are impacting plans
- What it means to host Christmas in 2019
How much?
- Report 1 is only £3,950 for over 40 slides of insights and recommended strategies.
- Reports 2, 3 and 4 are also charged at only £3,950 each.
- Or you can get all 4 reports for just £11,500! (saving you £4,000)
Each report is based on a sample of 2,000 nat. rep UK consumers plus qualitative interviews throughout the Christmas period.
What do reports 2,3 and 4 cover?
Parts 2-4 will capture consumers’ feelings, wants and actions at the next 3 key points in the Christmas journey. See more detail below:
Report 2: preparations underway
- How plans are evolving
- £ spent/still to play for
- Brands quick off the mark
- Response to big ad campaigns
- Emerging winning tactics and hot buttons pressed
So you can benchmark your early performance and assess your tactics to win big
Released 25 Nov ’19
(Fieldwork 16-19 Nov)
Report 3: reality replaces dreams
- Deep dive into Black Friday
- Brands succeeding
- Response to the big advertising campaigns
- Emerging winning tactics and hot buttons pressed
So you can gauge the strategies which are hitting home and identify final tweaks to optimise your performance
Released 13 Dec ‘19
(Fieldwork 3-8 Dec)
Report 4: winners and losers revealed
- Winners/losers and why
- How hopes played out
- Stated/revealed importance
- Pain points in Christmas journey
- Key emotions played to/missed
- Outlook for 2020
So you can get great plans in place for Christmas 2020
Released 10 Jan ‘20
(Fieldwork 28 Dec-6 Jan)
Want to buy?
Simply email Mark.Taylor@Kokoro-global.com or enter your details below
