The sharpest human insight in the corona era
Each week we reveal the true story of what life feels like for the nation. It’s a story often missing from the news headlines; one about sometimes subtle changes in behaviour and what brands can do to feel most relevant as life reopens.
Robust, agile quantitative read
We survey 2,000 UK consumers each week – fieldwork runs from Thursday to Saturday. You get top-line findings, describing the big stories of the week, by 10am each Monday accompanied by full data tables. Every Tuesday by 10am you get a 25 page PowerPoint deck that brings to life how feelings and actions are changing and what your brand can do to stay in tune with consumers. This is also presented via live webinar an hour later.
Rich qualitative exploration
We’ve become part of the lives of 20 households across the UK. Each week we delve deep into their hopes, fears and feelings around the pandemic and uncover how these shape their everyday behaviour and outlook on the future. We dig into what they’re scrolling, watching, eating, or even actively avoiding and synthesise all of this rich detail into a concise story-led deck of key themes and a hard-hitting 5 minutes short film to bring insights to life.
Pricing
You get all the back data and insights from the past 12+ waves of tracking plus 4 new complete waves of insights! Choose from one of three great value packages.
Complete Picture
£8k per month
Full weekly reporting – including toplines in word and 40+ slide story-led deck
Weekly customer video
Monthly roundup report
Weekly predictions webinar
Self-serve portal with 1 license: all data, full slice and dice, updated weekly
Most popular
Weekly pulse
£6k per month
Full weekly reporting – including toplines in word and 40+ slide story-led deck
Weekly customer video
Weekly predictions webinar
Self-serve portal with 1 license : all data, full slice and dice, updated weekly
Fortnightly pulse
£3k per month
Full fortnightly reporting including toplines in word and 40+ slide story-led deck
Fortnightly customer video
Weekly predictions webinar
Self-serve portal with 1 license : all data, full slice and dice, updated fortnightly
Best value
Simple drumbeat
£2k per month
Monthly roundup report
Weekly predictions webinar
Self-serve portal with 1 license : trend lines, total sample-only, updated weekly
What’s covered?
We explore and track the following key areas. We adapt questioning as the pandemic situation unfolds – and in response to any feedback we get from subscribers. We ask about brand usage for all brands who sign up (so you can cut the data by your users). There is some scope for additional questions (charged £200/€230 per question).
Living with Coronavirus
Level of dread about getting ill
Who has had it and where they live
Severity of the symptoms
Life after recovery
Impact on morale
Level of anxiety
Focus of fears/concerns
Potential mitigating actions
Drivers of feelings
Changes to daily life
What’s been stopped/started
What’s missed the most
What’s been avoided
Which new habits are forming
Food shopping behaviour
Relationship with shopping
Who’s switching to online
Brands used, who’s impressed/why
Next 7 days – what’s on shopping lists
Non-food shopping
What’s been bought and how
Changes to spending habits
Now food cupboards are full, where is spend focused
What’s next in their online baskets
Who to trust in crazy times
Which leaders, experts, organisations
Which brands are cutting through
Emotions provoked and where brands can help
What’s the role of business
“I share the findings with our exec team each week and they’ve found them invaluable. Excellent work, especially for a syndicated tracker. Thank you!”
Head of Insight, major UK Grocer
Interested in learning more?
Got a question about the insights? Want more detail on what’s covered? Simply email Mark Taylor (Client Services Director) on Mark.Taylor@Kokoro-Global.com or call him directly on +44 7971 285990.
