Up, remote and personal – closeness in corona times 

In these uncertain times, it’s even more vital to get genuinely immersed in consumers’ lives. To capture a true read of their behaviours, triggers, motivations and pain points so your brand can discover new opportunities to get ahead. But the reality is most brands struggle to know how to do this well. So we’re holding a free webinar to share our expert knowledge on how customer closeness can be so powerful and how you can make your programme a success.

What will I learn?

• Why customer closeness is more important than ever before.
• Fundamentals for making programmes a success.
• Our insider tips on how to get up close and personal in ‘remote times’.
• How customer closeness can work across all layers of a business – from Board to innovation hubs to branch colleagues to field sales.
• How to build a business case for customer closeness so you can secure funding in times of uncertainty.

When is the webinar?

• Thursday July 2 at 1:00pm BST (2:00pm CET).
• This is a live session lasting for 45 minutes (including time for Q&A).
• The session will be recorded so if you can’t attend on the day we’ll send you a personal copy.

Who’s providing the thinking?

You’ll be inspired by Kokoro’s Founder, Alison Bainbridge, and Laura Gillespie – our resident customer closeness expert!

How do I sign up?

Enter your details below to instantly sign up to the webinar session hosted on Zoom.

New customer segments for a new corona era – get your free download

Missed the event? Get the low-down on our live webinar!

Last chance to get your hands on our 2020 Trends Analysis!

We had over 200 businesses sign up to our Manchester and London events and an amazing turnout despite virus challenges. We’re giving you the chance to see the content brought to life for a final time via our live webinar.

Trends: emotions in motion

Science has proved that consumers notice and remember things which speak to their subconscious. Easy to say, but how do brands reach the subconscious? Our Founder, Alison Bainbridge, will show you how our 5Drivers model highlights the subliminal triggers consumers will find too irresistible to ignore and the role of trends within this!

Hot right now!

We’ve analysed all the major trends forecast for this year and overlaid them on a 2×2 version of our 5Drivers model. This allows you to understand the emotional needs consumers want help with this year. Whilst not every zone is ‘hot’ today, those that are offer rich ROI if you can create or adapt a proposition to land on the right one.

When is it?

Friday March 27 at 11:00 GMT (12:00 CET, 06:00 New York time)

This is a live session lasting 25 minutes – including 5 minutes Q&A at the end

Who’s providing the thought-provoking thinking?

You’ll be inspired by Kokoro’s Founder, Alison Bainbridge.

Who is it for?

Anyone working in marketing, insight, brand, CX or UX who would like to know how to harness trends to drive commercial success.

Love to attend but can’t make the time?

Enter your details and we promise to send you the content.

See our approach to Customer Closeness

Supercharge your brain cells in 20 minutes with our live webinar series

Customer centricity – how do you really achieve the biggest overclaim in business?

Everyone says their business is customer centric, yet few really achieve it. “We’ve got feedback surveys in place, we track NPS, we watched a focus group, we listened to some customer calls” Er………. Stop claiming you’re customer centric, start living like you are. Our emotionally intelligent approach gets to what people really want from you. You can’t put them at your heart if you don’t understand theirs.

What will you learn?

In just 20 minutes you’ll be inspired by our resident Customer Closeness guru Laura Gillespie. You’ll get to learn:

• Why customer closeness is so important for businesses and how, when done right, it should transform the products, services and experiences you create and their commercial return
• Why too many brands are stuck in their small siloed bubbles and how they can break free
• How we’re employing a range of new, emotionally intelligent approaches to help brands get really up close and personal with consumers
• Ideas and techniques to inspire your thinking and elevate your approach to customer closeness

When is it?

Friday February 28 at 11:00 GMT (12:00 CET, 06:00 New York time)

This is a live session lasting 20 minutes – including 5 minutes Q&A at the end

Who’s providing the thought-provoking thinking?

You’ll be inspired by Laura Gillespie  – leading Kokoro’s powerful work on leveraging emotions

Who is it for?

Anyone working in insight, marketing, brand management, advertising and UX who wants to harness the power of customer centricity to deliver commercial success.

Love to attend but can’t make the time?

Enter your details and we promise to send you the content.

See our approach to Customer Closeness

Supercharge your brain cells in 20 minutes with our live webinar series

Get the truth behind the trading reports

We predicted the Christmas trading period would be tough and we’ve certainly seen some shocker trading statements so far. Get the real consumer truths behind the figures – join our webinar for inside scoop.

Rejig your diary this Thursday and find just 20 minutes to hear how and why it all went so right for some brands and so horribly wrong for others.

What will you learn?

In just 20 minutes you’ll get to hear:

• Who the winning and losing brands were this Christmas and the tactics they used to win
• How consumer hopes really played out
• How consumer spending plans materialised in the final critical weeks and what drove these
• Whether we got it right! We’ll explore how our Christmas predictions played out

When is it?

Thursday 16th January 2020 – 14:00 (15:00 CET, 09:30 New York time)

This is a live session lasting 20 minutes – including 5 minutes Q&A at the end

Who’s providing the thought-provoking thinking?

You’ll be inspired by Laura Gillespie – leading Kokoro’s powerful work on leveraging emotions

Who is it for?

Anyone working in Insight, CX, UX, Marketing, Buying or Analytics for any brand where Christmas is an important trading period.

Love to attend but can’t make the time?

Enter your details and we promise to send you the content.

Report 4 landed – get it now

Supercharge your brain cells in 20 minutes with our live webinar series

Don’t default to the rational! How to start with emotions to build winning products, services and experiences

The common problem for brands is that even if they are aware of the power of emotions, when they start to make big decisions – say about the development of a new proposition – they default to rational factors. This is often about the concrete features and benefits; things the business can be sure it is either delivering or not. When these are tested, the questions asked tend to invite rational evaluations. Results are then biased towards options that tick these boxes. The trouble is, when the product hits the shelves it isn’t judged in this way at all. The feel of it trumps the think and sales predictions made on the back of the findings are likely to be inaccurate.

The more effective way is to start with emotions customers want to feel, and design to this. This webinar will show you how you can do just that!

What will you learn?

In just 20 minutes you’ll get our award-winning thinking on leveraging emotions. We’ll show you:

• Why you need to start with the feelings and think about the thinking later
• How to explore new ideas, starting with feelings, and testing implicitly – a far more telling way of getting to perceptions than asking “why do you like it?”
• The brands getting it right and wrong when it comes to connecting emotionally – examples of winning and losing products, packaging, services and experiences to stimulate your thinking

When is it?

Thursday 28th November – 14:00 GMT (15:00 CET, 09:30 New York time)

This is a live session lasting 20 minutes – including 5 minutes Q&A at the end

Who is it for?

Anyone working in market research, insight and analytics, innovation, NPD, marketing, advertising, CX or UX – from startups to global brands

Love to attend but can’t make the time?

Enter your details and we promise to send you the content